Increased integration of global digital TV industry in China concern – digital TV, set-top boxes – household appliances
Cisco Motorola NXP, the global telecommunications, mobile devices and semiconductor industry, the prestigious company, has all the digital TV Industry have been very active. Early November, Cisco announced the acquisition of DVN China Limited (DVN) set-top box business. Acquisition has just landed on the spread of Motorola set-top box business who want to sell the news. Before that, the semiconductor giant NXP to set-top box, TV-chip product line and IP services to sell to the other a digital TV chip business Trident. Integration, acquisition, sale of digital TV set-top box business is big business restructuring, especially for digital TV market gradually expanded after the industry to scale and intensive needs. This reporter learned that, despite industry consolidation and M & A giant moves frequently, but the Chinese market, they increase the intensity of investment and the layout down, grab the Chinese market as they are diversified, global strategic layout of the key. Global digital TV industry, competition 11 2, the global networking solutions provider Cisco Systems announced that no more than 44.5 million U.S. dollars will buy the digital set-top box business world in China. DVN DVN Group subsidiary is the industry leader in set-top box, set-top box of its holdings in China topped the market first. Cisco’s acquisition just landed, the industry came another one on the news: Motorola is its set-top boxes and other cable television equipment manufacturing sector to seek potential buyers, and hope that buyers bid to reach 45 billion U.S. dollars. Motorola said in March last year, the company will split into two separate businesses, a main Mobile Business, another in set-top box and enterprise mobility solutions business. Set-top box business integration also occurs in semiconductors. October, NXP and TV chip company Trident Microsystems Electronic Announced the merger of both digital TV and set-top box division. Trident’s acquisition of NXP’s set-top boxes, TV-chip product line and IP services, NXP merge the business through the payment of 30 million U.S. dollars and receive 60% of Trident company shares. To create economies of scale and complementary in resources is the increasing integration of the power industry, where companies. The acquisition of digital set-top box business world, the Cisco vice president, general manager of KenKlaer international cable business, said: “Through the acquisition, we will bring our customers products with the digital world of Cisco IP Next Generation Network platform, powerful combination.” NXP CEO RickClemmer in the “China Electronics News” during an interview, said NXP and Trident cooperation, will create a focus on digital TVs, set-top box chip’s leading semiconductor companies, to NXP’s cash flow and capital structure to focus on digital consumer semiconductor market; In addition, as NXP holds a 60% stake in the new company, thereby ensuring NXP gained in the digital TV market, the real advantage of that. Trade integration was not surprised about this, they think this is the inevitable result of market competition. Broadcom’s Broadband Communicate Senior Marketing Director Business Unit JohnGleiter told reporters, from a global perspective, digital TV market, mature, and competition based on the needs, set-top box companies, chip companies will experience more integration, smaller, relatively weak financial strength of enterprises will fall into being out of position. Oligopoly or show Recent years, the rapid development of global digital TV market, the market research firm InformaTelecoms & Media predicts that by 2012 there will be 504 million global households to become digital TV users, digital rate of nearly 50%. Such a large market to attract more and more enterprises to participate in market competition, the result is superior resources gradually come to understand the “minority” in the hands. Cisco’s acquisition of DVN set-top box business, will be cross-border competition in the capital.
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